The first three years of a baby’s life are vitally important to their physical and emotional development. Since babies cannot communicate using words, Aprica® believes that understanding how babies' minds and bodies work is critical and has been dedicated to studying "Baby Science" and "Childcare Engineering" in collaboration with pediatricians and other experts to apply that knowledge to their product development.

Since 1947, Aprica’s goal has been to create the best possible environment for babies’ development and to make them smile.